Wix vs WordPress Pros and Cons is a big question when you are thinking of starting a website or an online business.

While WordPress covers 40% of all internet, when creating a website WordPress is not the only option. That’s where Wix vs WordPress Pros and Cons comes in. 

Both are website builders that allow you to create beautiful and stunning websites just by using drag and drop. 

In the spirit of good and strong competition, we will be comparing Wix and WordPress and will identify the pros and cons of Wix and WordPress both. 

It’ll be very much informative and will clear all your doubts and exceptions about Wix vs WordPress. So let’s start the comparison of Wix vs WordPress and find out their Pros and Cons.

wix vs wordpress pros and cons

The Main Difference

The main difference between both of these website builders is their editors and flexibility. 

In Wix, you’ll find most of the things in a single-window while WordPress is now using a block-based editor and you will need to switch between the editor and web browser to see the changes.

I have compiled a list of the Best WordPress Editors. Do check it out too. 

The other differences are:

1- Software: I mean to say that WordPress is open-source software and you can contribute to its code While Wix is not open-source software. 

2- Pricing

3: Plugins and Themes

4- Limitation: While talking about limitations we should know that Wix has limitations While WordPress doesn’t have any limits due to its plugins availability and being an open-source software. 

Note: One thing that needs to be mentioned here is that this comparison is between Wix and

Check out the comparison between WordPress Vs Blogger sites.

First, let’s take an in-depth comparison between these two platforms, and then we’ll discuss the Wix vs WordPress – Pros and Cons.

1- Ease of Use


When you sign up for Wix, you will be asked what kind of website you want to build i.e the category of your site. 

And after choosing the category you will be given some of the templates for that specific category and you can choose any of them and get started right away.

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You will have a drag and drop interface where you and edit your site make the desired changes. 

You can say Wix editor is a WYSIWYG (What You See Is What You Get) interface. 


You can create or edit the pages by using a drop-down So, you don’t have to leave the editor to do so which is very handy and fast. 


As I have already mentioned before, WordPress is a block-based editor which allows you to edit pages with a live preview. 

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In most cases, if you are editing a WordPress page then you will have to switch to the other tab in order to see the changes that you made. 

And similarly, you’ll need to go back from editor to WordPress dashboard in order to create a new page or edit the other page. 

WordPress provides you with thousands of free themes and templates that will give your website a stunning look in a fraction of time. 

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For building the site, WordPress provides you amazing Drag and Drop Page builders which are like icing on the cake. 

Here is a list of the best Drag and Drop Page builders for WordPress.

For example, you can use Elementor and DIVI Page builders to build your website without writing a single piece of code.


So as a matter of fact, both the website builders provide you with easy and drag-drop builders. 

With Wix, you can get started in no time, While with WordPress you need to install a theme or a template which is a bit time-consuming in comparison with Wix. 

So, I take Wix as a winner in this. 

Winner: Wix

2- Pricing and Cost

The price of making a website matters a lot for beginners. And if the cost is high, then they might get disappointed. 

And in Wix vs WordPress comparison, there is a huge difference between them 

Wix Cost:

Wix categorized its pricing into two different sections. One is for individuals or professional websites while the other is for the Ecommerce and Business sites.

The pricing plan for professionals and individuals is further divided into 4 sections. 

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With the basic plan, you can have a custom domain but you won’t be able to access the necessary addons like google analytics, favicons, etc. And you can’t remove ads.

For removing ads and using necessary addons, you need to upgrade your plan and in my opinion, the best value plan is an unlimited plan of $12.50/per month.

Now, if you are building an eCommerce site then there are 3 pricing plans available on Wix. 

WordPress Pricing:

In Wix’s case, everything is from Wix i.e domain name, hosting, editor, template, etc and you need to upgrade your plan according to your needs. 

While WordPress itself is free and open-source software and in order to create a website with WordPress, you need to buy a domain from a domain provider and hosting from a hosting provider. 

Most hosting companies like Bluehost provide you a free domain and an SSL certificate with the hosting plan.


Bluehost costs $2.75 per month which includes a free custom domain and an SSL certificate which is far less than the Wix pricing. 

Do check out the complete detailed and in-depth Review of Bluehost

One thing to understand is that the cost of WordPress sites will increase if you want to use premium themes like DIVI and plugins.


In this comparison, I would say that the cost of making a WordPress site with free themes and plugins is far less than the cost of making a site with Wix. 

And if you are a beginner, you would probably go with the free themes and plugins, and once you have the experience you can work with the premium themes and plugins depending upon your needs. 

Winner: WordPress

3- SEO Comparison

Even if you are a beginner, you will definitely want to have more traffic to your site no matter what kind of website you are running. 

And for driving traffic, SEO needs to be taken into consideration. Both the platforms provide SEO features, but in the end, one would be a winner, and let’s find out that SEO winner. 

Wix SEO:

I have some clients who want to migrate their websites from Wix to other platforms like WordPress just because of the SEO factor. 

In 2012, Wix has switched from a flash-based website builder to a completely new platform based on Html5 which includes all modem SEO options. 

So, in comparison with the past, Wix has improved itself a lot in SEO. Now you can optimize your titles, description, and URLs. 

They even added 301 redirects and the possibility to add canonical URLs to your pages.

You can check out the full SEO feature list here.

For the SSL certificate, Wix provides you a free SSL certificate in all of their pricing plans. 

Wix has created a web tool called Wix SEO Wiz to help you boost your site’s SEO. It assists you in improving your presence online by providing SEO practical insights. Wix also provides a free SSL certificate, which gives your users extra trust.

WordPress SEO:

To compare Wix vs WordPress, Ahrefs analyzed data from 6.4 million websites. Compared to Wix’s 1.4 percent, WordPress sites received over 46 percent of organic (free) search traffic.

That number alone is sufficient to determine which platform has the most SEO potential.

When it comes to SEO, WordPress provides you with some very powerful plugins like Yoast SEO, Rankmath SEO, and AIO SEO.

SSL certificate also matters a lot in SEO, because Google will de-rank those websites which don’t have an SSL certificate installed and active. 

In WordPress, you may need to buy a premium certificate, often it is a bit costly. 

But there are some hosting providers like Bluehost which provide you a free SSL certificate with their hosting plans which saves your money.

They have free plans also, which works best for beginners but if you want some more features then you can upgrade later when you want. 

Winner: WordPress

4- Themes and Plugins

The design of the site matters a lot in your success. Both of the platforms provide you with features of templates and themes. 

One thing to understand is that in the Wix environment, third-party extensions are called apps. 

While in WordPress, we called them plugins.


Wix comes with almost 1000+ pre-made templates and you can choose any of them. All the templates are responsive and coded in Html5.

You can change your site design, rearrange the layout and items to fit. Templates are available for almost every kind of website like business, personal, hobbies, eCommerce, etc.

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Wix has over 200 apps that you can use to customize your website. These apps provide functionality like contact forms, galleries, comments, social media buttons, and email marketing, among others.

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The majority of the apps are either free or offer a limited version. Other apps have varying pricing and demand monthly fees. Despite the small number of apps available, they cover the most frequently requested features.


There are more than 4100 free themes available in WordPress Theme Repository which gives you a wide range of choosing the designs that you wish. 

You can customize those layouts as you want. And if you want to go with a premium theme then there are more than 1400 WordPress themes available on ThemeForest Market Place.

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There are some other market places too like DIVI MarketPlace.

You can even hire a developer to make a custom theme for your WordPress site OR you can do it by yourself if you have coding experience.

Now talking about the WordPress plugins, there are more than 55000 plugins available at the time of publishing this post. 

All these are free of cost but still, if you want to go with a premium plugin you can check out here.

Themeforest has almost 600 premium plugins available.


There are some premium page builder plugins that are also available like Elementor.

You can even hire a developer to make a custom plugin of specific functionality for your WordPress site OR you can do it by yourself if you have coding experience.


A wide range of themes and plugins makes WordPress more suitable and the best choice for a beginner. And you can almost add every functionality in WordPress by using a free plugin. 

Winner: WordPress

5- Support


Wix allows you to contact the support team directly over the telephone or by email. A callback option from their team is also available. It also offers you hundreds of helpful articles and video tutorials created by their team.

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WordPress itself doesn’t offer any specialized support aside from its knowledge base, because of being an open-source software. 

Fortunately, WordPress has a few support forums where you can find answers to most of your questions

Most developers contribute to WordPress by creating their own WordPress themes and plugins.

So if you have any issue with the theme or plugin you can contact the developer of that particular theme or plugin.

You can even hire a developer in order to set up, modify, and configure your WordPress site but it can be very costly. 

It’s worth looking into the support options provided by your hosting provider before hiring a developer. Bluehost, for example, gives clients access to in-house WordPress specialists 24 hours a day, seven days a week.

6- Security


When it comes to security, Wix and WordPress take two completely different approaches. 

The first takes the security part of things completely out of your hands – aside from the essentials like picking a solid password and utilizing two-factor authentication – and handles it on their own.

You join up, pay, and there will be individuals whose job it is to keep your site up as long as the payments keep flowing.


WordPress, on the other hand, puts the burden of website security squarely on your shoulders. 

You’ll have to keep up with core changes, check for numerous faults, pick the correct host, and take care of pretty much everything else.

This may seem like a lot of responsibility to some, but it’s basically common sense. A WordPress website is just as safe as its administrator makes it.

There are a number of WordPress Security plugins available, such as Sucuri, iThemes Security, and Wordfence, that are entirely dedicated to keeping your WordPress website secure.


If you are a beginner and lack experience then security could be a bit confusing task for you and as Wix handles it itself so you don’t need to worry about it. 

But, if you add a bit of hard work for better, long run and trustable security then you should go with WordPress. 

As the security is in your hands and you can start with the free plugins that are available in the market. 

Winner: Tie

7- Wix vs WordPress Blogging Comparison

When you’re getting ready to start a blog, you’re seeking a simple blogging platform. Both Wix and WordPress allow you to build blogs, but which is the best option?

BTW, you can also check out the comparison Blogger vs WordPress


Wix contains the most basic blogging tools, such as articles, categories, and tagging, as well as a library of free material such as photographs, videos, and GIFs.

The blog post authoring interface is not the same as the Wix website builder. Instead, it employs a plain text editor with limited formatting capabilities.

It is missing a native commenting mechanism and instead depends on Facebook comments.


When WordPress was started, the main motive was to create a blogging platform and grow what it is today.

It has all the blogging features available that are necessary to run a successful blog. 

From editor to SEO and availability of plugins and themes of almost every functionality and design that you want or you can desire.

Usually, it uses a block editor, we can say it is Gutenberg Editor. 

Some of the blog owners use a page builder plugin like Elementor and design a post template for their posts and use that template for all of their posts. 

Working with post and page templates saves you a lot of time. You’ll just design a post template and set it as the default template for posts. That’s it. 

Now, when we are talking about blogging, SEO is the most considered factor and we have already discussed in detail the SEO factor between Wix and WordPress.


Winner: WordPress.

8- eCommerce Comparison in Wix vs WordPress

Another important feature that most newcomers look for is the ability to sell items online. Let’s see how WordPress and Wix stack up in terms of eCommerce.


Wix pricing plans have a completely built-in eCommerce plan too that includes all the necessary tools needed to sell things online. 

Wix’s eCommerce tools are fairly advanced, however, they boil down to the capabilities of competing eCommerce website builders. 

Wix’s eCommerce options are designed for customers who only need a website to sell on a small level. It’s not a good idea to use it for full-fledged online stores.


On the other hand, WordPress provides you awesome plugins to create your eCommerce site for free. 

You can use WooCommerce which is a free eCommerce plugin to build your eCommerce store. 

WooCommerce is the most popular eCommerce platform in the world. It can do just about everything you’ll need it to (and then some), from multi-currency selling to automatic tax calculation by region.

WooCommerce Payments is free aside from transaction fees, while PayPal Pro charges $30/month in addition to transaction fees.

You can even create a membership site using MemberPress and sell online courses, digital subscriptions, pay-per-view content, and membership plans for your online community. 

See our guide on Multipurpose themes to choose the best theme for your online store.


When compared to Wix, WordPress + WooCommerce offers far more flexibility, freedom, and options for building a professional online business and being ready for expansion.

Winner:  WordPress

Now, when we have seen the in-depth comparison between these two platforms, it’s time to talk about Wix vs WordPress – Pros and Cons.

Wix vs WordPress – Pros and Cons

Pros of Wix:
  1. Customer support included
  2. All-in-one platform
  3. No technical knowledge needed
  4. Several pricing plans for different needs
  5. Free templates
  6. Fast building of the website
  7. Built-in eCommerce feature
  8. No need of  software installation and managing updates on Wix
  9. As wix host sites itself, so don’t need to worry about the backups and security. 
Cons of Wix:
  1. More complicated websites may be unable to locate the required functionality
  1. Doesn’t provide a lot of options for customization.
  1. You won’t be able to export the data if you decide to switch providers in the future.
  1. The pages take longer to load.
  1. More expensive than WordPress in long run
  1. The free edition includes advertisements on your website.
  1. Once you’ve built a template, you can’t edit it.
  1. There are only a few apps available.
Pros of WordPress:
  1. Cheaper than Wix
  1. Provides you in depth and greater number of functionality
  1. Easy to migrate to other platform or hosting
  1. Consistently updates for bugs and fixes
  1. Fast page load time
  1. A very big community to ask questions 
  1. Greater number of responsive themes and plugins (free and paid)
  1. Best solution for blogging and eCommerce
Cons of WordPress:
  1. No official support available
  2. You have to buy a hosting
  1. You might need a developer if you don’t have any technical experience.

Final Verdict: Wix vs WordPress – Pros and Cons

Both of these platforms are good but WordPress has an upper edge which makes it super awesome even for a beginner and if you are willing to add some hard work you can make your site grow fast. 

But if you don’t want to put on hard work in learning a few things then Wix would be a better choice for you.  

I hope this article helped you in choosing the right platform for you. If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter, Facebook, and Instagram



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